Digital marketing refers to the use of digital channels, tools, and platforms to promote and advertise products or services. It involves a variety of online marketing activities, strategies, and techniques that leverage the internet and electronic devices. The goal is to reach a target audience, build brand awareness, drive traffic, generate leads, and ultimately increase sales or conversions.

Scope of Digital Marketing

The scope of digital marketing is vast and continues to grow as technology evolves and more businesses adopt online strategies to reach their audiences. Digital marketing is increasingly central to business operations, and its scope spans across various industries, technologies, and marketing methods.

Techniques of Digital Marketing

1. Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is the practice of optimizing a website or web content to improve its visibility and ranking on search engine results pages (SERPs) for specific keywords or search queries. The goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google, Bing, and Yahoo.

SEO involves a variety of techniques to ensure that a website or page meets the criteria set by search engines for ranking highly. These criteria include factors like keyword relevance, website structure, content quality, and user experience. When SEO is done effectively, it can help a website rank higher in search results, leading to more traffic, brand visibility, and potential conversions.

Two Main Types of SEO:

1. On-Page SEO

1. Off-Page SEO